Sponsorship
INTERESTED IN BECOMING A PECAN STREET FESTIVAL PARTNER?
The Pecan Street Festival offers a wide array of unique and engaging sponsor activation opportunities. The Pecan Street Festival will deliver your brand to 200,000+ attendees each festival weekend. Take advantage of the opportunity to make a lasting connection with the festival’s large and loyal fan-base as an advocate of the arts!
Statesman “Best of” event with (l-r): PSF producer Luis Zapata, PSA board president Lynn Raridon, PSF producer Christopher Haddad and PSA exec. director Debbie Russell
In 2013, the Pecan Street Festival (“PSF”) was ranked as a Top 5 festival/event by attendance in the Austin Business Journal. In 2015, the PSF tied for Best Arts Festival in the Austin Chronicle, and ranked as a “best music event” with CultureMap Austin. By 2018, local media recognized our free festival, run by the Pecan Street Association (a 501-C4 non profit), as a major contender with the other large, for-profit/ticketed Austin-based festivals: Austin City Limits/ACL Fest and SXSW. Those accolades included: an Austin Chronicle “Best of 2018” nomination for “Best Outdoor Festival,” and two nominations in the Austin American-Statesman’s first-ever “Best of” contest for “Best Festival/Fair” and “Best Local Event.”
SPONSOR FLASH GLANCE
- Kid/Family-Oriented: Legos, Lifeway Keifer, and Lowe’s Home Improvement (with their Kids’ Construction Zone), amongst others, have had successful implementation throughout the years.
- Vehicles: We have hosted 1 car brand on average per event for the past 7 years. We also offer ride and drive capabilities.
- Latinx: Austin has a 35% and growing Latinx demographic and Pecan Street Festival makes a conscious effort to draw more people of color to the festival with our media placements, music line-up, food and arts offerings and children’s activities, helping us to achieve a higher percentage of non-white attendees than other large-scale festivals in town.
- Sampling Activations: Our sampling activations are KING! Averaging 15,000* samples per event, each sampling setup really takes the ROI cake.
BRAND LOYALTY
73% of attendees surveyed indicate they are more likely to purchase and/or recommend festival sponsor brands over non-sponsor brands.
ATTENDEE PROFILE
Festival attendees categorize themselves as arts-driven, highly educated (college degree), tech savvy, environmentally conscious and creative. Pecan Street Festival offers a variety of benefits to support sponsors initiatives and goals.
CUSTOMIZED OPPORTUNITIES
We are happy to provide customized packages, including category “exclusives” in order to meet your needs. Customized sponsorship opportunities include stages/properties sponsorships, booth & mobile tour build-outs, and other a la carte options.
SPONSORSHIP BENEFITS MAY INCLUDE
- Naming rights to properties, stages, specialty areas & activities
- Onsite activation presence
- Media placement in TV & radio campaigns (we are the largest local media buy among festivals)
- Print advertising campaign
- Marketing collateral
- Social media/digital properties integration
- Customized promotions
- Event hospitality
- Add-on customized opportunities
DEMOGRAPHICS:
Attendance
200,000+ for each festival, Spring & Fall. 400,000+ between our two festivals per year, which rivals the attendance at ACL and SXSW. Attendees indicate that they spend, on average, 6 hours at the festival per visit.
Gender
Female 55%
Male 45%
…with a 75% female to 25% male ratio on Pecan Street Festival social media channels
Age
| <18 | 10% |
| 21-24 | 25% |
| 25-39 | 35% |
| 40+ | 30% |