The Pecan Street Festival offers a wide array of unique and engaging sponsor activation opportunities. The Pecan Street Festival will deliver your brand to 200,000+ attendees each festival weekend. Take advantage of the opportunity to make a lasting connection with the festival’s large and loyal fan-base as an advocate of the arts!
In 2013, the Pecan Street Festival (“PSF”) was ranked as a Top 5 festival/event by attendance in the Austin Business Journal. In 2015, the PSF tied for Best Arts Festival in the Austin Chronicle, and ranked as a “best music event” with CultureMap Austin. By 2018, local media recognized our free festival, run by the Pecan Street Association (a 501-C4 non profit), as a major contender with the other large, for-profit/ticketed Austin-based festivals: Austin City Limits/ACL Fest and SXSW. Those accolades included: an Austin Chronicle “Best of 2018” nomination for “Best Outdoor Festival,” and two nominations in the Austin American-Statesman’s first-ever “Best of” contest for “Best Festival/Fair” and “Best Local Event.”
73% of attendees surveyed indicate they are more likely to purchase and/or recommend festival sponsor brands over non-sponsor brands.
Festival attendees categorize themselves as arts-driven, highly educated (college degree), tech savvy, environmentally conscious and creative. Pecan Street Festival offers a variety of benefits to support sponsors initiatives and goals.
We are happy to provide customized packages, including category “exclusives” in order to meet your needs. Customized sponsorship opportunities include stages/properties sponsorships, booth & mobile tour build-outs, and other a la carte options.
SPONSORSHIP BENEFITS MAY INCLUDE
200,000+ for each festival, Spring & Fall. 400,000+ between our two festivals per year, which rivals the attendance at ACL and SXSW. Attendees indicate that they spend, on average, 6 hours at the festival per visit.
…with a 75% female to 25% male ratio on Pecan Street Festival social media channels