The Pecan Street Festival offers a wide array of unique and engaging sponsor activation opportunities. The Pecan Street Festival will deliver your brand to 200,000+ attendees each festival weekend. Take advantage of the opportunity to make a lasting connection with the festival’s large and loyal fan-base as an advocate of the arts!
Statesman “Best of” event with (l-r): PSF producer Luis Zapata, PSA board president Lynn Raridon, PSF producer Christopher Haddad and PSA exec. director Debbie Russell
In 2013, the Pecan Street Festival (“PSF”) was ranked as a Top 5 festival/event by attendance in the Austin Business Journal. In 2015, the PSF tied for Best Arts Festival in the Austin Chronicle, and ranked as a “best music event” with CultureMap Austin. By 2018, local media recognized our free festival, run by the Pecan Street Association (a 501-C4 non profit), as a major contender with the other large, for-profit/ticketed Austin-based festivals: Austin City Limits/ACL Fest and SXSW. Those accolades included: an Austin Chronicle “Best of 2018” nomination for “Best Outdoor Festival,” and two nominations in the Austin American-Statesman’s first-ever “Best of” contest for “Best Festival/Fair” and “Best Local Event.”
BRAND LOYALTY
73% of attendees surveyed indicate they are more likely to purchase and/or recommend festival sponsor brands over non-sponsor brands.
ATTENDEE PROFILE
Festival attendees categorize themselves as arts-driven, highly educated (college degree), tech savvy, environmentally conscious and creative. Pecan Street Festival offers a variety of benefits to support sponsors initiatives and goals.
CUSTOMIZED OPPORTUNITIES
We are happy to provide customized packages, including category “exclusives” in order to meet your needs. Customized sponsorship opportunities include stages/properties sponsorships, booth & mobile tour build-outs, and other a la carte options.
SPONSORSHIP BENEFITS MAY INCLUDE
DEMOGRAPHICS:
Attendance
200,000+ for each festival, Spring & Fall. 400,000+ between our two festivals per year, which rivals the attendance at ACL and SXSW. Attendees indicate that they spend, on average, 6 hours at the festival per visit.
Gender
Female 55%
Male 45%
…with a 75% female to 25% male ratio on Pecan Street Festival social media channels
Age
<18 | 10% |
21-24 | 25% |
25-39 | 35% |
40+ | 30% |