Sponsorship
Celebrating 51 Years!
Pecan Street Festival is Central Texas’s largest arts and music festival. Each season, the two-day festival brings 200+ vendors, 35+ music acts, 20+ food experiences, family activities, and sponsor activations.
Statesman “Best of” event with (l-r): PSF producer Luis Zapata, PSA board president Lynn Raridon, PSF producer Christopher Haddad and PSA exec. director Debbie Russell
The festival brings in over 400,000 attendees and generates 10M+ media impressions annually. Our $30,000 bilingual media campaign spans TV, radio, social, print, and a billboard on IH35. The festival has earned 20+ “Best of Austin” nominations.
SPONSOR FLASH GLANCE
- Kid/Family-Oriented: Legos, Lifeway Keifer, and Lowe’s Home Improvement (with their Kids’ Construction Zone), amongst others, have had successful implementation throughout the years.
- Vehicles: We have hosted 1 car brand on average per event for the past 7 years. We also offer ride and drive capabilities.
- Latinx: Austin has a 35% and growing Latinx demographic and Pecan Street Festival makes a conscious effort to draw more people of color to the festival with our media placements, music line-up, food and arts offerings and children’s activities, helping us to achieve a higher percentage of non-white attendees than other large-scale festivals in town.
- Sampling Activations: Our sampling activations are KING! Averaging 15,000* samples per event, each sampling setup really takes the ROI cake.
BRAND LOYALTY
73% of attendees surveyed indicate they are more likely to purchase and/or recommend festival sponsor brands over non-sponsor brands.
ATTENDEE PROFILE
The festival is a popular event for families and people of all ages, incomes, and cultural backgrounds. Attendees come to enjoy world-class music, shop for unique arts and crafts, and participate in the specialty programming. Attendees categorize themselves as arts-driven, educated, tech savvy, environmentally conscious and creative.
CUSTOMIZED OPPORTUNITIES
We are happy to provide customized packages, including category “exclusives” in order to meet your needs. Customized sponsorship opportunities include stages/properties sponsorships, booth & mobile tour build-outs, and other a la carte options.
SPONSORSHIP BENEFITS MAY INCLUDE
- Naming rights to properties, stages, specialty areas & activities
- Onsite activation presence
- Media placement in TV & radio campaigns (we are the largest local media buy among festivals)
- Print advertising campaign
- Marketing collateral
- Social media/digital properties integration
- Customized promotions
- Event hospitality
- Add-on customized opportunities
DEMOGRAPHICS:
Attendance
200,000+ for each festival, Spring & Fall. 400,000+ between our two festivals per year, which rivals the attendance at ACL and SXSW. Attendees indicate that they spend, on average, 6 hours at the festival per visit.
Gender
Female 55%
Male 45%
…with a 75% female to 25% male ratio on Pecan Street Festival social media channels
Age
| <18 | 10% |
| 21-24 | 25% |
| 25-39 | 35% |
| 40+ | 30% |